This meant that customer reviews ended up ahead of price comparison sites and personal conversations with friends, family and colleagues. For example, 65% of all respondents in a Bitkom study (opens new window) in January 2017 stated that they read the reviews before buying a product. They not only improve or worsen the Amazon ranking of an Amazon product listing, but are also elementary for the purchase decision of the customers. That's why reviews are so important for the e-commerce giant Amazon. Particularly positive reviews enable you to stand out from the competition and increase your product sales. Customer reviews help to build such trust. Especially with the first purchase, a high level of trust in the seller and the product is required. In addition, there is a lack of direct contact and trust with the seller, which customers in "classic" retail trade build up through personal, individual advice. If we buy a product on the Internet, we can neither touch nor try out the object of desire. Why Customer Reviews Are Important On Amazon
0 Comments
Leave a Reply. |